Our partners love Zeydoo Interactive Offers for their simple flows, which make them a great option even for beginners. You don’t need a complex setup or advanced funnels – just a reliable traffic source and the right targeting.
In this article, we’ll demonstrate how a Social Interactive Offer campaign delivered results with a basic setup and a small starting budget, thanks to a case study our partner shared with us.
Table of contents
What are Social Interactive Offers?
It is one of Zeydoo’s in-house offers with interactive mini-flows. Users are redirected to a fun, casual flow where they answer a series of short questions. Such an interactive format keeps users engaged until the very last step – the ‘Thank You’ page, where the conversion is triggered.
This offer uses the hybrid payout model, which combines CPA and RevShare. You get paid per action up to a certain cap, and once this limit is reached, you continue earning on a RevShare basis.
Campaign Quick Overview: Targeting and Setup
- Vertical: Social
- Offer: Multi-Step | Social Match – Africa Video
- Network: Zeydoo
- Ad Format: Interstitial
- GEOs: Ghana (GH), Malawi (MW)
- ROI: Ghana 44% – Malawi 72.2%
This Social Interactive offer comes with a landing page optimized specifically for African GEOs. This helps reach high engagement and conversion rates immediately, without extra setup.
Since our partner had already tested this offer before, he knew that Interstitials performed best for it. This time, he chose Ghana and Malawi to target, and there were two main reasons for that:
- The initial payouts were $0.042 for Malawi and $0.031 for Ghana – higher than in many other African countries. What’s more, after several days of stable performance with high-quality traffic, Zeydoo increased the partner’s Ghana rate to $0.040.
- Our partner knows that a popular ad network he used for this campaign provides strong traffic volume in both GEOs. This was important for the future campaign scaling and overall reach.
Now, the settings:
- Our partner created two separate campaigns for each GEO with identical settings. Both started with the initial bid of $0.20 Smart CPM.
- He targeted only mobile devices running Android and the Chrome browser.
- Also, he set a frequency cap of 2 impressions per user every 24 hours – to avoid ad fatigue, and maintain better engagement. Also, he set a frequency cap of 2 impressions per user per 24 hours to control spending during the testing phase while still collecting enough data for optimization.
Campaign Results
At the end of the day, both campaigns brought $890 in total revenue and a net profit of $286.
Here are the stats for the Ghana campaign – from the partner’s Zeydoo account and his tracker. There is a discrepancy between the two, but it remains within the normal click loss range.
And, the same for the Malawi campaign:
Malawi delivered the highest ROI and showed stable performance throughout the entire campaign. Meanwhile, Ghana’s results improved significantly after the payout increase and eventually surpassed Malawi in total revenue.
Our partner’s comment: For a beginner-level campaign with a controlled budget, achieving a $286 net profit is a solid starting point. It confirms that the offer selection, GEO choice, and overall campaign setup were effective and have clear potential for further optimization and scaling. Overall, my case study confirms that simple Interactive Offers, combined with the right GEOs and clean targeting, can generate consistent profits in the Social vertical.
So, were you looking for an easy entry point into Interactive Offers? It’s a great time to start. Sign up with Zeydoo, choose your GEO, launch your first test campaign – and let’s see how far you can scale!
