Disclaimer: Please note that all the case study materials, including creatives and statistics, were provided by our partners’ – Atlas Media Buying Agency.
How do you turn a Sweepstakes offer into a goldmine of conversions? The Atlas Media Buying Agency has a fine blueprint! Its recent campaign with Zeydoo’s Rewardis offers introduces a new standard in affiliate marketing… and a head-spinning general profit of $137K, where $35K was a pure income. And all of that in a couple of months!
It revealed how smart media buying, precise targeting, and killer creativity can make a social media campaign a revenue-generating machine. This case study explores how Atlas effortlessly achieved this feat by combining data-driven insights with a touch of marketing genius.
Table of contents
Meet Atlas Agency
First things first, let’s meet the stars of this epic achievement: Atlas. If you’ve not heard of this organization, you’re in for a treat. Atlas is a powerhouse in the digital marketing space. It boasts a team of enthusiasts who can attract targeted traffic, accelerate growth, and increase client revenue.
Atlas’ main game is mobile app acquisition across various verticals, such as Sweepstakes, iGaming, eCommerce, Mobile Value-Added Services (MVAS), and social. The brand continues to grow its reach and influence by using top-notch digital advertising tools. It leverages TikTok, Facebook, Google Ads, and even Xiaomi and Huawei ads to boost conversions.
Here are some impressive stats about Atlas:
- 125,000 iOS installs per day
- 300,000 Android installs per day
- 45,000 daily registrations
- 75,000 daily subscriptions
You’d agree that these are impressive numbers for mobile apps, but Atlas also has great results with SOI Sweepstakes.
Yet there’s more; this brand ensures that solid data and innovative solutions are used in every campaign they engage in.
Atlas and Zeydoo Join Forces: A Strategic Collaboration
Our platform, Zeydoo, needs no further introduction. We’re renowned for our high-converting offers and robust tracking systems. When Atlas and Zeydoo teamed up in the second quarter of 2024, the digital marketing world took notice.
What was the mission? This partnership was set to promote our offers:
- 14261 | Rewardis Coca-Cola Pack offer – for Facebook and Instagram
- 15289 | Rewardis Multigeo New Coca Cola preland – for Facebook & Instagram
Here is the basic information about the campaign:
| Period: June-August, 2024 Revenue (Zeydoo Paid): $137,014 Spend: $101,167 Profit: $35,846 ROI: 35,43% Traffic source: Facebook + Instagram |
Here, you will find screenshots of their stats from the Keitaro tracker, where you can see the overall tendency:
Let’s preview the offer:
- ID: 14261 and 15289
- Vertical: Sweepstakes
- Conversion Type: SOI (Single Opt-In) Registration
- OS Platform: Android
The offer was simple: every user registering for Rewardis gets a shot at winning a gift. The more tasks they complete, the higher their chances. Then, Atlas’ job was to promote this offer and engage users.
The offer’s payout rate by geography:
- Australia: $0.980
- New Zealand: $0.540
- Malaysia & Thailand: $0.495
- Mexico: $0.350
- Chile & Vietnam: $0.330
- Singapore: $0.280
- Brazil: $0.275
And here’s the breakdown of how each GEO performed:
Based on the performance of targeted GEOs, Brazil, Mexico, Chile, and Nigeria lead in revenue. Despite smaller traffic, other regions show strong conversion rates, being great options for such a campaign.
Crafting the Perfect Campaign
The campaign started in April 2024, with a brief break before continuing in June 2024. So, how did Atlas turn this drive into a smashing success? It all boils down to its meticulous strategy, creative flair, and relentless optimization. Let’s break down the company’s approach step by step.
#1 Audience Targeting
Atlas knew that targeting was the cornerstone of any successful campaign. The brand selected Facebook and Instagram as the go-to platforms for this initiative. And for GEOs? Atlas didn’t just stop at one—it spread its wings across several regions.
However, Atlas wasn’t only interested in the geographic region. It also targeted Android users who were 25 years and above in order to reach those who will most likely convert.
#2 Creative Mastery
Beyond selecting its target audience, Atlas shines in creativity. As a veteran in the advertising field, the company understands that a one-size-fits-all approach wouldn’t cut it in the diverse global market. Therefore, our client developed customized ad creatives for the GEOs and translated each into the local language.
Impressive, right? Here’s how the process went:
- First, the team members scoured YouTube and TikTok for relevant content. Then, they edited and compiled the videos into a cohesive, engaging narrative.
- Then, they wrote a script, added voiceovers (thanks to murf.ai), and added local subtitles.
- Going further, Atlas translated all text elements into the relevant languages using Chat GPT, ensuring its message reached the heart of its audience.
- Finally, Capcut was its go-to tool for crafting visually appealing and professionally edited videos.
A peculiar example was the landing page used in Brazil. It was designed to cater to Brazilian users and featured localized content that spoke directly to them.
Although the creative for this GEO was a video, Atlas maintained consistency across regions by simply translating and tweaking content for other local markets.
#3 Leveraging Analytic Tools and Tactics to Boost Success
A crucial part of this company’s success was using the Keitaro tracker. This tool helped Atlas closely monitor performance and adjust as needed.
The team also didn’t want this campaign to be random; it has to hit the right audience. Thus, it devised a clever approach: focusing on individuals celebrating their birthdays that month. Pretty cool, right? Everyone loves a treat on their special day.
#4 Optimization
From the first campaign phase, Atlas’ strategy was spot on and didn’t need much optimization. This is due to a well-tested approach based on its past success in Tier-1 GEOs. Also, it leveraged Latin American (LATAM) traffic, which was significantly cheaper and allowed it to excel more with this campaign.
The only fine-tuning required was switching off ad sets that underperformed. This simple yet effective move helped to double down on the winning strategies. When the time came to scale, Atlas didn’t shy away. It turned up the heat by:
- Increasing the budget to ramp up conversions
- Working with Facebook’s bid cap feature to manage costs
- Employing a clever audience-splitting trick. Atlas first targeted women. When its engagement tapered off, it switched to men. Finally, the brand launched a broader campaign for both genders to maximize impact
These tactics allowed Atlas to extend the campaign’s life and profitability without breaking the bank.
Final Stats: A Successful Campaign? The Numbers Tell the Story
After taking steps to curate the perfect ad strategy, what was the outcome? The numbers speak for themselves. Here’s a look at how well the campaign performed across different GEOs. The stats below are taken from one of the advertising accounts as an example (please mind that Atlas’ MDB team was using a couple of advertising accounts):
Fantastic results, you’d agree! Atlas generated over 120,000 leads with a click-through rate (CTR) of 7.37%. It showed that this campaign was a master class in audience targeting, smart media buying, and creative consistency.
Now, is it possible to replicate Atlas’s strategy in your campaigns? Rightly so! For optimal success, here are some tips to keep in mind:
- Precise targeting matters: Understanding your audience can make all the difference, whether based on birthdays or other specific data points. Also, note that Atlas focused on Facebook and Instagram. Check out our top offers if you want to target audiences on other social platforms.
- Always customize for the GEO: Don’t just translate your creatives and call it a day. Ensure they’re culturally relevant and add visual elements the target audience will see and relate to.
- Split your audience and scale up: Target specific groups first, such as women, men, young adults, or older adults. This will help you optimize your results before you expand.
Below, you can see the daily statistics for each month:
June:
July:
August:
Ready to Kickstart Your Ad Campaign? Zeydoo is Your Best Bet
Atlas has proven its expertise in delivering high-converting campaigns for major brands. For Zeydoo, we continue to offer innovative and rewarding traffic opportunities for new and loyal customers.
If you’re eager to replicate Atlas’ impressive campaign with Zeydoo’s compelling offers, focus on proper targeting and perfect your creatives. Then, continue to optimize every step of the way. The results will ultimately speak for themselves.
We offer numerous strategies that many brands have utilized and achieved remarkable success. You can explore our case study catalog and see how efficient and rewarding our ad-driven campaigns are. Feeling confident? Register with us today, and let’s generate that conversion you genuinely deserve.
