Hey friends, today our topic is mobile content! We will tell you a little bit about this vertical and give examples of a flow and how it works.

What are mobile content offers. What they are and how they work?

Mobile subscriptions are providing access to a service using mobile billing, whether it be games, utilities, streaming, etc. Most subscriptions are directly related to cellular operators and can be promoted only with their assistance, since all transactions are carried out from the mobile account of a user. Depending on the conversion payment model, mobile offers are divided into 2 types: Billable and Non-billable.

With the Billable model, the advertiser pays for conversions after payment of the first subscription fee from the subscriber’s account, so such offers usually have a payouts higher.

Non-billable has rates much lower, but as a rule, CR is higher, since the advertiser pays for all users who have subscribed to the service, regardless of whether he has withdrawn the subscription fee. The fact is that the debit from the account may not occur immediately, but after some period, if the user did not unsubscribe from the service earlier. When a subscriber has money in his account, then a debit occurs.

Some offers do not bind to the network, but work if there is a wifi if the payment for wifi traffic is tied to a mobile billing. It is also worth considering that not only mobile devices can convert, but the flow will be more difficult, since it will be necessary to authorize a mobile number for billing.

Another feature of mobile content is that such offers are poorly enveloped in white promotion techniques. Therefore, very often the user receives not at all what he sees on the preland or on the landing page.

Mobile content offers flows

DB – Direct Billing. Many operators are able to automatically recognize MSISDN (Mobile Subscriber Integrated Services Digital Number) – the number of a mobile subscriber of a digital network with integration of services for communication in GSM, UMTS standards, etc. Direct billing is a subscription in one or two steps, where the user number is determined automatically by the mobile operator, the user confirms the subscription simply by pressing the confirmation button and the conversion is counted. You can also find these offers called Wap-click.

USSD (Unstructured Supplementary Service Data) (3G only) is a standard service in GSM networks that allows you to organize interactive interaction between a network subscriber and a service application in short message mode. USSD technology was actively used at the end of the last century and the peak of popularity of short teams was just in those days.

MO Flow with Click2SMS (Mobile originated): In some countries and/or operators, the user can be signed up for the service only after the user sends a message to the SMS. This is called MO billing. In this case, the user goes to the landing page, where the window pops up. Usually it already contains the code that the user needs to send via SMS – the conversion is counted.

Click2call or IVR – it is clear from the name that offers are associated with calls for which the webmaster receives payments. In some cases, the payment also depends not only on the fact of the connection, but also on the duration of the call. So, the longer the user stays in touch, the more payment he will receive.

Pin Submit (MT Mobile Terminated or OTP One time password) – the user receives the subscription pin code sent to the mobile device, then enters this code on the site – the conversion is counted. The advantage of this form is the ability to convert Wi-Fi traffic. On the other hand, this affects lower conversion factors than MSISDN flow.

List of the best converting offers

Especially for you, we have collected a list of top mobile content offers that you can find in Zeydoo!

Gameloft Arcade (MTN only)
Country: ZA
Vertical: Mobile Content
Flow: 2 click
Payout: 1,4$

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House of Glamour models (Vodacom only)
Country: ZA
Vertical: Mobile Content
Flow: 2 click
Payout: 2$

⚡️ ⚡️ ⚡️

Complete now EXCLUSIVE
Country: GR
Vertical: Mobile Content
Flow: Click to sms
Payout: 9,6$

⚡️ ⚡️ ⚡️

18+ age verification EXCLUSIVE
Country: WW
Vertical: Mobile Content
Flow: Click to sms
Payout: 0,36$

⚡️ ⚡️ ⚡️

Download Unlimited Content
Country: WW
Vertical: Mobile Content
Flow: Click to sms
Payout: 0,36$

⚡️ ⚡️ ⚡️

Leaked chatrooms (SP)
Country: GH
Vertical: Mobile Content
Flow: Pin Submit
Payout: 0,32$

We wish you a great ROI❤️