Hi, guys!
Today, we are going to talk about Facebook campaigns and Zeydoo offers promotions. As you may know, Facebook is pretty strict about ads – there is always a risk of getting banned. How to avoid troubles and make your campaigns shiny? Let’s discuss.
It’s crucial to have a “real” account, the one that belongs to you or any other person. The profile should be active and natural – your bidding position and prices depend on this a lot. If you don’t have a suitable account at hand, buying one is an option. Or else – you can save your money and ask your friend to lend you one.
Tip: Using your friend’s account, make sure to turn the two-factor authentication on. In case both of you will be using the account from different locations at the same time, Facebook will perceive it as suspicious activity. Authentication will help you avoid the account lock. Thus, such situations rarely happen when you use bought accounts.
So, now you have an account. Here is what to do next
Tip: The best article format is “Top 10 simple recommendations” or something like that. Publish the post and wait for a couple of days. Then you can make another one, following the same strategy.
Now you should move to Zeydoo and choose the offer.
Registration won’t take too much time – all you need is to fill out a couple of simple forms. You will easily do that without any guidance, but there are some important nuances to highlight:
Zeydoo works with numerous verticals, so you will find a huge amount of diverse offers here. Which one should you choose? Here are the strongest verticals to keep in mind:
IMPORTANT! When choosing the offer, mind that you may need higher rates than the default ones. This is especially the case when you work with Facebook. You should contact the manager, mention the source, and get some help.
We recommend Sweepstakes for a start. Just make sure to avoid iPhone and Samsung giveaways – such offers ran out of steam a long time ago and they don’t really work on Facebook. Try shopping cards instead – they convert actively, especially if you work with Tier 1 GEOs.
There are a lot of offers from which Facebook didn’t “tired” yet. We have prepared a couple of examples:
▶️ Win DeLonghi Coffee Machine
▶️ Ikea Voucher
Once you have chosen the offer, you need to request approval. The application response time is 24 hours.
Currently, Zeydoo’s API is under development, but we have S2S instead.
You need to generate the track link – the one that will transfer your leads. Here is how:
Click “Start working with this offer”
Generate the link:
You will see the interface with adjustable parameters, including postback and more. If you have no idea how to adjust them, read this simple and detailed guide.
Now you have the link! So let’s move to the main part – campaign launch.
Create a new campaign, add the name (this might be the name of your product) and choose the conversion type.
And we launch it!
We suggest that you shouldn’t change anything in the active Adset – this might unsettle Facebook algorithms and affect your ads negatively. If you need to readjust something, it makes sense to duplicate the current Adset, edit it, and then launch.
Right now the scheme of the tests is 1-1-1, you can test three creatives for one Adset . Track their performance for a while and remove the less converting ones. Do not panic if you will get the ban, change the variables and try different ways.
After you spend about $1000, your account can be considered as a warmed-up one: the rates improve, Adsets number grows up to 4-6 per day, and ban resistance becomes stronger.
Basic CTR:
Facebook – 4% and more
Instagram – 3% and more
There are exceptions
So, guys, now you know a lot about the secrets of successful Facebook advertising. The time has come to launch a campaign! Good luck!