Ready to level up your earnings with affiliate email marketing? Great choice! Email marketing is like the Swiss Army knife of direct marketing – versatile, effective, and incredibly cost-efficient.
Just imagine sending targeted messages directly to your audience’s inbox and watching the revenue roll in. Well, it’s something like that.
On average, for every dollar you spend on email marketing, you can expect a whopping $36 in return. So, let’s get into how you can use this powerful tool to make your affiliate marketing game even better.
What Is Email Affiliate Marketing?
Affiliate email marketing is simply about promoting products to your audience through emails. It’s an effective way to boost sales and connect with your subscribers on a personal level.
Anyone with an online presence – bloggers, social media stars, YouTubers – can jump into the affiliate game.
And here’s the best part: You don’t need a massive ad budget to join. Most affiliate programs offer sweet deals, like recurring commissions ranging from 20% to 40% per referral.
Pretty neat, right?
Email Policy
Knowing exactly where you stand in the email affiliate marketing game can mean a lot, especially if you’re not familiar with the email policy. Here are a couple of things to keep in mind:
- Opt-in rule: People should willingly sign up for your emails. This ensures you’re sending to those who actually want to hear from you.
- Unsubscribe Option: Every email must include an easy way for recipients to unsubscribe if they no longer want to receive your emails.
- Anti-spam laws: Laws like CAN-SPAM and GDPR regulate email marketing. They require you to get permission before sending marketing emails and include specific details in your emails, like a valid address and clear identification.
- GDPR compliance: GDPR rules in Europe are especially strict about how you handle people’s personal data, including email addresses. You need to have a good reason for collecting and using this data, and people should know what you’re doing with it.
- Data protection: It’s important to keep people’s email addresses and personal info safe from hackers or misuse. Make sure you’re taking steps to protect this data.
The Best Email Marketing Tactics to Engage Users
To keep your audience hooked with email marketing, it’s pretty important to deliver content that matches where they are in their journey as customers.
Let’s look at some of the best tactics regarding affiliate email marketing for beginners:
#1. Welcome Emails
Welcome emails are your golden opportunity to make a lasting impression on your audience. They boast the highest engagement rates of any email type, so it’s quite important to get them right.
This one is a good example of a welcome email:
Here’s how you can create a standout welcome email:
- Personalized greeting and expectations: ‘’Hey, it’s nice to meet you! We’ll send you some cool stuff tailored just for you, so keep an eye out for our emails.’’
- Series of emails: This isn’t a one-time thing, so make sure to engage your users with lots of emails.
- Unsubscribe option: Make sure to educate your recipients on how to unsubscribe and make it visible and clear. No one wants to deal with people that hide their unsubscribe option.
- Social media engagement: Engage your users with something like: ‘’Wanna see more of what we’re up to? Follow us on social media!’’ This shows a huge commitment to offer value content.
- Value-added content: Always add something like a ‘’gift’’ in your email. Allow users to click on something you have prepared just for them. A good idea is to include something like a guide on how to use your product or something like that.
#2. Mixing Things Up: Keep Your Emails Fresh
It’s easy to get stuck in the rut of only sending out affiliate marketing emails to your audience. But here’s the thing: variety is the spice of life, especially when it comes to email marketing.
Instead of bombarding your subscribers with sales pitches, mix them up by sharing different types of content. Whether it’s blog posts, freebies, or other valuable resources, providing a range of content keeps things fresh and maintains those high open rates.
Here’s a good example:
#3. Sales and Promotional Emails
As an affiliate marketer, your bread and butter is promoting products and driving sales. That’s why promotional emails are a must-have in your email marketing arsenal.
A solid approach is to start by sending promotional emails twice a month, then ramping it up to weekly as you build momentum.
This is a perfect example; make sure to check every point of it:
The best part about this? It’s not just about pushing products. Get creative with your promotions!
#4. Building Trust with Friendly Emails
Before your followers buy anything from your links, they gotta trust you, right? And trust? Well, it takes time. That’s where friendly emails come in.
First off, you gotta show you know your stuff and care about helping them out. So, send emails with useful tips and stuff – like, two or three times a week.
Here’s an example of how UpWork uses email marketing to help its users:
But here’s the key stuff to remember:
- Keep it casual: Write like you’re chatting with a friend. Add pics or videos to make it feel more personal.
- Share stories: Forget boring facts – tell stories! About your own experiences or helping out others. People love that stuff.
- Say Hi personally: Take a second to reply to your followers’ emails. It shows you care and makes them like you even more.
And don’t be afraid to be real. Share some of your mess-ups and what you learned. It’s all about building a strong connection with your crew.
Conclusion
Emails are your ticket to earning more as an affiliate, and you should use them wisely. This guide has shown you some neat tricks to make your emails pop. So, give these tips a whirl and get ready to really change your email affiliate game. It’s worth a try.
