Disclaimer: Please note that all the case study materials, including creatives and statistics, were provided by our partner – Nick. The partner continues to work with the offer and optimize campaigns and you can safely address your questions regarding this case study to him.
Who doesn’t love a great combo? Peanut butter and jelly, burgers and fries, and now… Facebook and Zeydoo’s Rewardis offers! The affiliate marketing world is fiercely competitive, and hitting that perfect mix of traffic sources and offers can make all the difference — and this case study proves that.
- Period: 24.08.2024 – 01.10.2024
- Offer: 15289 I Rewardis SOI: All Prizes
- Revenue (Zeydoo Paid): $15,480
- Spend: $8,443
- Profit: $7,037
- ROI: 83,35%
- Traffic source: Facebook + Instagram
Here you will find screenshots of their stats from Keitaro tracker, where you can see the success in numbers:
Table of contents
- 1 Table of contents
- 2 The right offer is 50% of success
- 3 Why Facebook Traffic… Again? The Strategy Behind the Selection
- 4 Campaign Period and the Use of Creatives
- 5 Testing, Testing, 1-1-1: The First Phase of the Campaign
- 6 Optimization: The Next Phase For Maximum Impact
- 7 Scaling: The Final Campaign Phase That Turned Success into the Growth
- 8 Crunching the Numbers: Analyzing the Final Results
- 9 Key Takeaways and Lessons Learned
- 10 Enjoy Pure Earnings with Zeydoo Rewardis Offers
The right offer is 50% of success
So, let’s break down in detail how Nick actually managed to reach the $15k+ net profit with an ROI of 83.35% driving traffic from Facebook. First of all, let’s dwell on the peculiarities of the offer, which was chosen to send traffic by Nick together with the affiliate manager.
The offer 15289 I Rewardis SOI: All Prizes is created specifically for sending traffic from Facebook and Instagram. It contains 3 ready-made pre-landers for 3 different types of prizes:
- Cola Pack giveaway
- Samsung A55 giveaway
- iPhone 16 Pro giveaway
Sign up with Zeydoo to investigate the details of each pre-lander.
Each pre-lander is Facebook-ready! It means that links from the offer are designed to be used as-is directly in Meta Ads (they will pass review process). After interacting with the pre-lander, the user is taken on a journey through an engaging funnel that is tested internally to ensure maximum CR.
The offer is available under EN, ES, PT, ID, TH, VI, MS, FR & PH languages. Arabic will be added in upcoming updates.
So, what else makes this offer special? Notably, it’s built with global appeal in mind, reaching over 30 Asia, Latin America and Africa regions. Plus, with single-opt-in (SOI) conversions, users have to provide basic information to enter. The user does not need to provide bank card details to participate in the drawing of a valuable prize. Sounds exciting, right? Let’s dive into this case study and explore how this winning duo turned clicks into dollars.
Why Facebook Traffic… Again? The Strategy Behind the Selection
Nick is no stranger to Facebook traffic, having worked successfully across various verticals for years. The choice to stick with this social platform for this campaign made sense. Its vast user base, powerful targeting tools, and flexibility offer a fertile ground for performance marketing.
In addition, its intuitive advertising options allow affiliates to easily scale what’s working and discard what’s not. And when our partner got their hands on our Rewardis Single Opt-In (SOI) offer, it was game on!
This offer, known for its high-converting potential, is an ideal match for Facebook’s broad reach and specific targeting capabilities. The beauty of this pairing is that you’re fishing in the biggest pond. So, you can hyper-target the most eager audience and catch them with creative, bite-sized ads that convert well. Sounds fascinating, right? Let’s dive more into the details.
Campaign Period and the Use of Creatives
The campaign covered August 24, 2024, to October 1, 2024. It was one month of intense lead-chasing action and the result is $15k+ net profit. Now let’s examine the campaign details and start with the creatives used:
When it comes to creatives, simplicity often reigns supreme, and our partner supports the “less is more” idea, especially when dealing with a Sweep offer. So, what did they do? In this campaign, the ads were produced using CapCut (yes, the same app everyone uses to add glamor to their TikTok or Instagram Reels).
The ads were simple yet powerful, designed to grab attention and encourage engagement. Most importantly, they were relevant to the targeted audience, saying, “Click me, you know you want to!”
Here’s a glimpse of one of the landing pages used in the campaign.
This landing page aims to get clients in, get them excited, and eventually convert them. There’s no need for flashy distractions — minimal text and a clear call to action.
Testing, Testing, 1-1-1: The First Phase of the Campaign
Before diving into the campaign full scale, our partner launched a 1-1-1 test, which stands for
- 1 campaign
- 1 ad set
- 1 set of creatives
Why, you may ask? This method ensures the effectiveness of the core components (campaign setup, audience targeting, and creatives) before scaling up. It’s like setting up a mini-experiment, where the data tells you what’s hot and what’s not before you go all in.
Here’s how our partner did the 1-1-1 testing:
- Ad Budget
The budget was set to equal 10-15 payouts per lead, which allowed ample testing room without breaking the bank.
- Automated Bidding
Automated bidding was enabled to minimize costs. So, they let Facebook’s algorithm work its charm and maximize the budget available.
- Device Targeting
Only Android devices were targeted initially. After days of performance review, Android 8 and below were excluded due to poor results. This narrowed the campaign focus to Android 9 users for better lead generation.
- Language Targeting
Our partner chose relevant languages to match the selected GEOs, ensuring higher relevance and improved engagement.
This initial test phase was crucial for gathering insights on which segments performed best, and it paid off. After seeing favorable results, there was motivation to optimize and scale further.
Optimization: The Next Phase For Maximum Impact
Now comes the fun part: optimizing like a boss. Our partner closely monitored each ad set’s performance, stopping those where lead prices were higher than desired. They took this smart approach for the profitable ad set; they doubled the budget and relaunched the ad set with minor targeting adjustments, such as tweaking the age range to further optimize the Cost-Per-Lead (CPL).
Focusing on age categories with lower lead prices provided more fine-tuning opportunities, ensuring the ads were shown to the most relevant users.
The stats below are taken from the main advertising account as an example (please mind that Nick was using a couple of advertising accounts):
Scaling: The Final Campaign Phase That Turned Success into the Growth
Once the testing and optimization stages were completed, it was time to hit the gas on scaling, and our partner did it just right. Notably, it was a tricky phase, but the right strategy led to exponential growth.
Here’s how they scaled successfully:
- Launch New Ad Sets
Armed with juicy testing data from previous phases, they expanded by launching fresh ad sets that targeted the most profitable audience segment.
- Auto-Rules for Budget Management
After launching new ad sets, auto-rules became our Nick’s best friend. Here’s how it worked: if a specific ad set performed well (the lead price was low enough), there’s an automated budget increase of 30% to maximize results. This tactic ensured they maintained control while scaling successfully.
In this case, auto rules acted like a well-oiled machine, automatically tweaking the budget based on real-time performance. This minimized the need to micromanage every single detail — work smart, not hard, correct?
Crunching the Numbers: Analyzing the Final Results
Seeing the numbers that back up a campaign’s success is always satisfying. It’s time to have a look at the final stats after more than a two month campaign; trust us, you’ll love what you see. Below are the results from this campaign.
24.08.2024 – 31.08.2024
01.09.2024 – 16.09.2024
17.09.2024 – 01.10.2024
Regarding the GEOs tested, the Philippines stole the spotlight with a massive 15,936 conversions and a sweet CR of 11.8%, raking in a cool $2,589 revenue. Nigeria wasn’t far behind, turning 115,424 leads into 10,332 conversions for a solid 9% CR and $2,218 in revenue.
Rounding out the top players was Mexico, which flexed with an incredible 17.1% CR, bringing in $2,206 from 6,688 conversions. We’ve provided some screenshots showcasing other top GEO performers with their CR and revenue in this campaign.
Overall, this wasn’t just a successful campaign; it was a masterclass that proved that pairing Facebook traffic with Zeydoo sweepstakes offers is a winning combination. With the perfect balance of targeting, creativity, and automation, you can be sure you’ll receive high conversion rates.
Key Takeaways and Lessons Learned
This campaign proves just how magical low-payout sweepstakes can be when paired with the perfect traffic source! For upcoming publishers and affiliates, Nick highlights some golden lessons:
1. Don’t Underestimate Offers with Average Payouts
Offers with average payouts are too good to miss out on. While they may not guarantee super-abundant gains, they make it easy to test, iterate, and optimize without burning a hole in your pocket.
2. Test Everything
Whether it’s creatives, buttons, or targeting settings, constant testing is essential to finding what works best. Even the smallest tweak can significantly impact your results. Also, always give your ad sets enough room to breathe (a minimum of 10 payouts per conversion).
3. Beware of Market Saturation
Using spy tools is smart, but copying another publisher’s creative straight up? Not so much. Reusing the same ads will make your campaign look stale, and users will ignore you. So, get creative and stand out!
4. Time Your Ads Right
Test your offers at different periods of the day and discover the right ad schedule. Perfect timing can make a huge difference in lead quality and volume.
By following these principles, you can be sure to unlock the full potential of Facebook traffic combined with Zeydoo sweepstakes offers. Ultimately, you can drive conversions without breaking the bank.
Enjoy Pure Earnings with Zeydoo Rewardis Offers
There you go! This case study highlights how Facebook traffic plus Zeydoo’s Rewardis ROI sweep offers are an excellent combo for affiliates. From the very start to the final results, it’s clear that this dynamic duo can deliver jaw-dropping results. The key? Simple ads, smart testing, ruthless optimization, and scaling up.
So what are you waiting for? Endeavor to check out Zeydoo’s Rewardis offers and watch the leads pour in. Feeling great about the offers? Partner with us, and let’s supercharge your campaigns even further!
